New Commercial Launch @ Alexandra (ex-SAFRA)
Retail Space - VVIP Preview Registration
A RARE new upcoming retail space investment at the Alexandra precinct for the discerning investors!! Not to be missed!!!
Located at the junction of Alexandra Road and Jalan Bukit Merah, this mixed hotel and retail development by CEL Alexandra Pte Ltd, a wholly owned subsidiary of Chip Eng Seng Corporation Ltd, comprises of 450-rooms hotel managed by Park Hotel Group ; and three levels of retails space, housed in the 6-storey podium, with estimated gross floor area of 8,900 square metres. Integrated with the hotel, the retails component is expected to create a vibrant retail, dining and entertainment experience, serving not only hotel guests but also the consumers living in the surrounding community. It will comprise a varied mix of F&B establishments, specialty retail shops, and a supermarket. The future landmark mixed development will comprise a 13-storey hotel tower, perched atop a 6-storey podium with tastefully landscaped hotel facilities on the podium roof. The podium will consist of three levels of strata subdivided retail space and three levels of multi-storey carparks. Meticulously and thoughtfully designed by award-winning DP Architects, the innovative and dynamic form of the development will be an outstanding addition to the existing skyline of the Alexandra neighbourhood. Near the top of the rectangular hotel tower, a cantilevered glass box slides out of the edge to add an elegant finesse to the minimalist slab structure. Guestrooms will be located on the higher floors to capitalise on the exceptional views of the southern ridges to the south and the bustling city to the north. The hotel will also have an exclusive double volume hotel lobby and drop-off porte cochere. It will be separated from the main pedestrian entrance by the sleek curved facade of the retail podium which sweeps along the entire length of the frontage facing Alexandra Road.
Located at the junction of Alexandra Road and Jalan Bukit Merah, this mixed hotel and retail development by CEL Alexandra Pte Ltd, a wholly owned subsidiary of Chip Eng Seng Corporation Ltd, comprises of 450-rooms hotel managed by Park Hotel Group ; and three levels of retails space, housed in the 6-storey podium, with estimated gross floor area of 8,900 square metres. Integrated with the hotel, the retails component is expected to create a vibrant retail, dining and entertainment experience, serving not only hotel guests but also the consumers living in the surrounding community. It will comprise a varied mix of F&B establishments, specialty retail shops, and a supermarket. The future landmark mixed development will comprise a 13-storey hotel tower, perched atop a 6-storey podium with tastefully landscaped hotel facilities on the podium roof. The podium will consist of three levels of strata subdivided retail space and three levels of multi-storey carparks. Meticulously and thoughtfully designed by award-winning DP Architects, the innovative and dynamic form of the development will be an outstanding addition to the existing skyline of the Alexandra neighbourhood. Near the top of the rectangular hotel tower, a cantilevered glass box slides out of the edge to add an elegant finesse to the minimalist slab structure. Guestrooms will be located on the higher floors to capitalise on the exceptional views of the southern ridges to the south and the bustling city to the north. The hotel will also have an exclusive double volume hotel lobby and drop-off porte cochere. It will be separated from the main pedestrian entrance by the sleek curved facade of the retail podium which sweeps along the entire length of the frontage facing Alexandra Road.

